The Classroom - Poster Design Brief

The Classroom

Poster Design Brief - 5 In-Centre Posters

Project Overview

Create 5 in-centre posters for The Classroom tuition centre to boost subject cross-enrollment and drive referrals.

                Deliverables
                ✓ 5 posters (different sizes and purposes)
✓ Print-ready PDFs (CMYK, 300 DPI, 3mm bleed)
✓ Source files (AI/PSD/INDD)
✓ 2 QR codes (vector format, SVG/EPS)

            

Design Principles

Clean, minimal, professional (Apple Store aesthetic, NOT typical tuition centre)
Generous white space
Consistent brand family across all 5 posters
Orange as accent color (not primary)
Readable from 2 meters away
All bullet points in orange (#E89C6B)

Budget & Timeline

Item	Details
Estimated Print Cost	~SGD $181
Total Posters	5 different designs, 40 pieces total

Brand Guidelines

Primary Font

Montserrat

Bold (headlines)
SemiBold (subheads)
Medium (emphasis)
Regular (body)

Secondary Font

Open Sans

Regular (body text)
Italic (emphasis/attribution)

Brand Orange

#E89C6B

Use for: accents, dividers, CTAs, bullet points

Brand Charcoal

#3D3D3D

Use for: body text, headlines

Background Cream

#FFF8F0

Use for: warm backgrounds

Background White

#FFFFFF

Use for: clean backgrounds

Poster 1: Subject Menu

POSTER-01: Subject Menu (Waiting Area)

A2 (420×594mm) 1 piece Foam board

VISUAL LAYOUT REFERENCE

[Logo top left]

ONE CENTRE.
ALL YOUR O LEVEL SUBJECTS.

SECONDARY 1 & 2

• Lower Sec Math
• Lower Sec Science

SECONDARY 3 & 4 (O LEVEL)

• E Math
• A Math
• Chemistry
• Physics

JC 1 & 2 (A LEVEL)

• H2 Math
• H2 Chemistry

Same proven system.
Same results.
90.4% of our students score As/Bs.

Ask us about adding a subject.

Purpose

Show full subject range to parents in waiting area

Location

Waiting area (main wall visible to parents during pickup)

Size & Material

A2 (420mm × 594mm), Foam board mount, Matte finish

Quantity

1 piece

Background

Cream (#FFF8F0)

Estimated Cost

~$40

Content Specifications

Element	Text	Font	Size	Color
Logo	The Classroom logo	-	-	Standard brand colors
Headline	ONE CENTRE. ALL YOUR O LEVEL SUBJECTS.	Montserrat Bold	48pt	#3D3D3D
Divider	Horizontal line	-	3px thick	#E89C6B
Category Headers	SECONDARY 1 & 2 SECONDARY 3 & 4 (O LEVEL) JC 1 & 2 (A LEVEL)	Montserrat SemiBold	32pt	#3D3D3D
Subject Lists	See detailed content below	Open Sans Regular	24pt	#3D3D3D (bullets in #E89C6B)
Proof Statement	Same proven system. Same results. 90.4% of our students score As/Bs.	Montserrat Regular	28pt	#3D3D3D
CTA Box	Ask us about adding a subject.	Montserrat Medium	28pt	White text on #E89C6B background

Detailed Text Content

SECONDARY 1 & 2
• Lower Sec Math
• Lower Sec Science

SECONDARY 3 & 4 (O LEVEL)
• E Math
• A Math
• Chemistry
• Physics

JC 1 & 2 (A LEVEL)
• H2 Math
• H2 Chemistry

Poster 2: Referral Programme

POSTER-02: Referral Programme (Exit Area)

A3 (297×420mm) 1 piece Foam board QR Code

VISUAL LAYOUT REFERENCE

[Logo top]

REFER A FRIEND.
YOU BOTH GET $100.

HOW IT WORKS:

1️⃣ Your friend books a trial class
2️⃣ They enrol after the trial
3️⃣ You both get $100

• You: $100 credit toward fees
• Friend: $100 off first month

QR
CODE
80×80mm

Scan to refer a friend
or WhatsApp 8749 3227

Purpose

Drive referrals from current students/parents

Location

Exit area / Sign-in desk (high visibility when leaving)

Size & Material

A3 (297mm × 420mm), Foam board mount, Matte finish

Quantity

1 piece

Background

White (#FFFFFF)

QR Code

80mm × 80mm, High error correction (H), Vector format
Links to: wa.me/6587493227?text=Hi, I want to refer a friend

Estimated Cost

~$25

Content Specifications

Element	Text	Font	Size	Color
Logo	The Classroom logo	-	-	Standard brand colors
Headline Box	REFER A FRIEND. YOU BOTH GET $100.	Montserrat Bold	56pt	White text on #E89C6B background
Subhead	HOW IT WORKS:	Montserrat SemiBold	32pt	#3D3D3D
Steps	1️⃣ Your friend books a trial class with us 2️⃣ They enrol after the trial 3️⃣ You both get $100	Open Sans Regular	24pt	#3D3D3D
Details	• You: $100 credit toward fees • Friend: $100 off first month	Open Sans Regular	20pt	#3D3D3D (bullets in #E89C6B)
QR Label	Scan to refer a friend or WhatsApp 8749 3227	Montserrat Medium	20pt	#3D3D3D

Poster 3: Classroom Wall

POSTER-03: Classroom Wall (Student Awareness)

A4 (210×297mm) 6 pieces Laminated

VISUAL LAYOUT REFERENCE

TAKING MULTIPLE
SUBJECTS THIS YEAR?

Get the same proven system
across all of them.

Math • Chemistry • Physics

Same systematic approach.
90.4% As/Bs.

Ask your tutor about
adding a subject.

[Logo]

Purpose

Subject awareness for enrolled students during class time

Location

Back wall of classrooms (students face it while seated)

Size & Material

A4 (210mm × 297mm), Laminated, Matte finish

Quantity

6 pieces (one per classroom)

Background

Cream (#FFF8F0)

Design Note

Minimal, non-distracting design. Students will see this daily during lessons.

Estimated Cost

~$25 total (6 pieces)

Content Specifications

Element	Text	Font	Size	Color
Headline	TAKING MULTIPLE SUBJECTS THIS YEAR?	Montserrat Bold	32pt	#3D3D3D
Body Text	Get the same proven system across all of them.	Open Sans Regular	20pt	#3D3D3D
Subject List	Math • Chemistry • Physics	Montserrat Medium	24pt	#E89C6B
Proof	Same systematic approach. 90.4% As/Bs.	Open Sans Regular	18pt	#3D3D3D
CTA	Ask your tutor about adding a subject.	Montserrat Medium	22pt	#3D3D3D
Logo	The Classroom logo	-	Small (30mm width)	Standard brand colors

Poster 4: Table Tents (Two-Sided)

POSTER-04: Table Tents (Student Tables)

A6 (105×148mm) folded 30 pieces Two-sided QR Code

Special Requirements

⚠️ Two-sided design with scored fold down the middle (landscape orientation). Must stand upright like a tent on student tables. Matte lamination on BOTH sides.

SIDE A: SUBJECT AWARENESS

WE ALSO TEACH:

📘 E Math | A Math
🧪 Chem | Physics
📊 Lower Sec
📈 H2 Math/Chem

Same proven system.

Ask your tutor.

[Logo]

SIDE B: REFERRAL

REFER A FRIEND
BOTH GET $100

1. Friend tries
2. Friend enrols
3. Both get $100

QR
35mm

Scan to refer

[Logo]

Purpose

Cross-sell subjects + drive referrals at student eye level during class

Location

On student tables (one per table)

Size & Material

A6 (105mm × 148mm) folded to 52mm × 105mm standing
300gsm cardstock, Matte lamination both sides, Scored fold

Quantity

30 pieces

QR Code (Side B)

35mm × 35mm, High error correction (H), Vector format
Links to: wa.me/6587493227?text=Hi, I want to refer a friend

Why A6?

Smaller footprint (doesn't crowd workspace), less distracting, 30-40% cheaper than A5, still fully readable and scannable

Estimated Cost

~$75 total (30 pieces, two-sided, laminated)

Side A Content Specifications

Element	Text	Font	Size	Color
Headline	WE ALSO TEACH:	Montserrat Bold	18pt	#3D3D3D
Subject List	📘 E Math \| A Math 🧪 Chem \| Physics 📊 Lower Sec 📈 H2 Math/Chem	Open Sans Regular	14pt	#3D3D3D
Body	Same proven system.	Open Sans Regular	12pt	#3D3D3D
CTA	Ask your tutor.	Montserrat SemiBold	14pt	#E89C6B
Logo	The Classroom logo	-	Small (15mm width)	Standard brand colors

Side B Content Specifications

Element	Text	Font	Size	Color
Header Box	REFER A FRIEND BOTH GET $100	Montserrat Bold	16pt / 18pt	White text on #E89C6B background
Steps	1. Friend tries 2. Friend enrols 3. Both get $100	Open Sans Regular	11pt	#3D3D3D
QR Label	Scan to refer	Open Sans Regular	10pt	#3D3D3D
Logo	The Classroom logo	-	Small (15mm width)	Standard brand colors

Poster 5: Bathroom Mirror Sticker

POSTER-05: Bathroom Mirror (Unexpected Touchpoint)

A5 (148×210mm) 2 pieces Vinyl sticker

Special Requirements

⚠️ 90% opacity background (allows mirror to show through slightly). Waterproof vinyl material. Matte finish.

VISUAL LAYOUT REFERENCE

STRUGGLING WITH
ANOTHER SUBJECT?

We teach:

• Math (EMath/AMath)
• Chemistry
• Physics
• Lower Sec Math/Science
• H2 Math/Chem

Same proven system
your classmates use.

Ask us about
adding a subject.

[Logo]

Purpose

Unexpected touchpoint for subject awareness during bathroom breaks

Location

Bathroom mirrors (captive audience moment)

Size & Material

A5 (148mm × 210mm), Vinyl sticker (waterproof), Matte finish, 90% opacity

Quantity

2 pieces (one per bathroom mirror)

Background

White (#FFFFFF) at 90% opacity - doesn't block mirror completely

Placement

Center of mirror at eye level (approximately 1.5m from floor)

Estimated Cost

~$16 total (2 pieces)

Content Specifications

Element	Text	Font	Size	Color
Headline	STRUGGLING WITH ANOTHER SUBJECT?	Montserrat Bold	20pt	#3D3D3D
Subhead	We teach:	Montserrat SemiBold	16pt	#3D3D3D
Subject List	• Math (EMath/AMath) • Chemistry • Physics • Lower Sec Math/Science • H2 Math/Chem	Open Sans Regular	14pt	#3D3D3D (bullets in #E89C6B)
Proof	Same proven system your classmates use.	Open Sans Regular Italic	12pt	#E89C6B
CTA	Ask us about adding a subject.	Montserrat Medium	14pt	#3D3D3D
Logo	The Classroom logo	-	Small (20mm width)	Standard brand colors

File Delivery & Print Specifications

Files to Deliver

Deliverable	Format	Notes
Print-ready files	PDF (CMYK, 300 DPI)	One file per poster, 3mm bleed on all sides
Source files	AI / PSD / INDD	Editable for future changes
QR codes	Vector (SVG / EPS)	Both QR codes as separate files
Preview proofs	Low-res PDF / JPG	For approval before final delivery

QR Code Requirements

Used In	Size	Destination URL
POSTER-02 (Referral)	80mm × 80mm	wa.me/6587493227?text=Hi, I want to refer a friend
POSTER-04 Side B (Table Tent)	35mm × 35mm	wa.me/6587493227?text=Hi, I want to refer a friend

Error Correction: High (H) - ensures QR codes work even if partially obscured
Format: Vector (SVG/EPS) - embed directly in design files

Print Specifications Summary

Poster ID	Size	Qty	Material	Finish	Est. Cost
POSTER-01	A2 (420×594mm)	1	Foam board mount	Matte	~$40
POSTER-02	A3 (297×420mm)	1	Foam board mount	Matte	~$25
POSTER-03	A4 (210×297mm)	6	Laminated	Matte lamination	~$25
POSTER-04	A6 (105×148mm) folded	30	300gsm cardstock laminated both sides	Matte + scored fold	~$75
POSTER-05	A5 (148×210mm)	2	Vinyl sticker	Matte vinyl (waterproof, 90% opacity)	~$16
TOTAL					~$181

Technical Requirements

Color Mode: CMYK (not RGB)
Resolution: 300 DPI minimum
Bleed: 3mm on all sides
Safe Area: Keep all important text/elements at least 5mm from trim edge
Fonts: Embed all fonts or convert to outlines
File Naming: POSTER-01.pdf, POSTER-02.pdf, etc.

Approval Process

Designer creates low-res proofs for all 5 posters
Client reviews and provides feedback
Designer makes revisions if needed
Client gives final approval
Designer delivers print-ready files + source files + QR codes
Client sends print-ready PDFs to print shop

                Important Notes
                ✓ All 5 posters should look like they belong to the same brand family
✓ All bullet points should be in orange (#E89C6B)
✓ Table tents (POSTER-04) must be two-sided with scored fold
✓ Bathroom stickers (POSTER-05) must be 90% opacity, waterproof vinyl
✓ Logo file will be provided separately by client

            